YEFO, Redefining the Olfactory Experience

The Birth of an Idea

YEFO began with a simple question: why do everyday scent objects remain stuck in traditional forms and rituals, when our senses and daily experiences are constantly evolving?
We wanted to create a brand that reimagines the way we engage with scents, crafting products that awaken the senses, transform moments, and redefine everyday gestures.

Our first creation, the Incense Tablet, marks the beginning of YEFO’s journey. Beyond incense, our universe unfolds into new sensory experiences, each designed to transform everyday moments into meaningful, evocative rituals. 

A New Way to Experience Scent

Every YEFO creation is designed as an experience to be lived. More than just a scent, each object invites you to pause, observe, and feel.
In our world, scent becomes an art of living, a way to turn ordinary moments into rituals of contemplation, curiosity, and sensory delight.

The Pillars of Our Approach

1. Formal Deconstruction

We rethink traditional forms to free the senses.From minimalist function to sculptural presence, each creation surprises, challenges conventions, and transforms the everyday.

2. Reinvented Interaction

Every product offers a new way to engage with scent: placing, touching, inhaling, using. Daily rituals become moments of presence and reflection.

3. Reimagined Temporality

Scent unfolds differently at YEFO. It evolves with the rhythm of your experience, filling space and time in unexpected, captivating ways. Every scent tells its story, inviting you to savor the moment fully.

4. Design as Experience

Beauty comes before function. Each object is crafted to engage the eyes and hands before the nose. Form and purpose meet to create sensory objects to be lived with, admired, and explored.Each creation is an invitation to slow down, observe, and feel.


Starting with our incense tablet, YEFO opens the door to a world of olfactory experiences, ready to be discovered in every gesture and space. 

Explore Our Creations